Dayframe | Radley Marx

In 2012, we created the first smart photo frame app. Dayframe turned any Android device into stream of images from popular sharing services like Facebook, Instagram, Tumblr, and more.

In 2012, we created the first smart photo frame. Dayframe turned any Android device into constant stream of images from popular sharing services like Facebook, Instagram, Tumblr, and more.

The Challenge

After our strong success with HD Widgets, were looking for another "always on" sticky application. We were intrigued by Apple's objection towards widget apps on iOS because it indicated a massive potential to disrupt traditional media consumption.

Problem We Were Solving

I wanted to to be able to step away from my devices and still get great pictures of my friends and family.

Problem we Tried to Solve

Smart Photo Frame

Digital photo frames are a chore to manage. How can we make it easy to get relevant photos of family and friends?

Repurpose Old Devices

Millions of devices are discarded every year. Could we make them useful again? Especially tablets?

MARKETING & IDENTITY

Your world, right now.

For the launch of Dayframe 2.0, I created a marketing compaign with the slogan "Your world, right now."

The tag signified that Dayframe users would be always be up to date knowing what their friends and family were doing. Similarly, the imagery represented a symbiosis between being hands-free from devices and techology, while still having your whole (digital) world at your fingertips.