Dayframe

Dayframe turned your Android tablet (or phone) into a photo frame displaying your friends, family, and interests. Set on/off timers for different photostream collections from Facebook, Instagram, Tumblr, Flickr, Twitter, and more.

Our app was created during a time when social media companies were still fun and open, sharing APIs for developers to create new and interesting experiences.

Role

Co-founder

Contribution

Concept & design
Android UI development
Marketing, copywriting, & promotion
User research & support

Tools

Adobe Illustrator, Android Studio

Tagline

Your world, right now.

Our "your world, right now" marketing campaign launched with Dayframe 2.0. I started seeing social software like Twitter and Instagram pivot towards lifestyle messaging for their brands and decided to try a similar approach.

Instead of app screenshots, we used the tagline and outdoor scenes as promotional banners in the Play Store, Facebook page, Google+ group, and our website. It was also the opening screen in the app.

Onboarding