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Branded Interactions: Creating the Digital Experience

June 4, 2019
1 min read

Marco Spies, 2015 (2018 reprint)

Branded Interactions is a heavy, comprehensive book that dives into five phases of band-based design: discover, define, design, delivery and distribute. My personal experience is almost entirely in design & delivery as an individual contributor for small agencies. I’ve had little exposure to how a brand-focused agency goes about developing a brand and communicating it to the client.


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