Marco Spies, 2015 (2018 reprint)
Branded Interactions is a heavy, comprehensive book that dives into five phases of band-based design: discover, define, design, delivery and distribute. My personal experience is almost entirely in design & delivery as an individual contributor for small agencies. I’ve had little exposure to how a brand-focused agency goes about developing a brand and communicating it to the client.
(more…)
No comments.