With both iOS and Android sporting similar apps and features, it's creative design and clever animations that's driving competition between the platforms. Each platform is constantly updating with powerful tools and components to make up-to-date mobile apps really stand out. With the intense competition in the app stores and waning apathy of users, developing something striking is critical.
It takes an experienced creative developer to handle this challenge, which is a role I've held for the last six years. I'm an Android UX developer.