A couple of our W08 YC brethren got side-swiped today. One was hit with a ton of unexpected traffic. The other hit with a drive-by blogger for appearing to be dead.
In both cases neither team had updated their blog in over a month!
I've been working on the Mixwit blog for a couple of months now. I think I'm getting the hang of it and thought I could share my thoughts on start-up blogging:
A start-up's blog can be very important and revealing. They're followed differently than other kinds of blogs (news, personal) by providing insight into their personality, work ethic, and history... and if the start-up still cares about what they're working on.
Posts don't need to be every day, but they can have spurts of dailiness. In contrast, the longest socially-acceptable gap of silence seems to be around two weeks, provided it's not always two week gaps.
Most posts are expected to point out new features and updates, which demonstrate life and activity and provide easy milestones that cover their history.
What if you haven't added any new features in a couple of weeks? Simple:
- talk about recent press (up to a month ago)
- thank (and link back to) supporting blogs / users
- share recent user feedback
- post personal stories and company events (i.e. parties)
Hopefully this will save you from posting the dreaded "sorry I haven't posted in a while..." entry. ACK!