All Posts in Start-Ups
Spent the day down in Mission Bay at GigaOm's NewTeeVee Live Conference. This was my second time at the broadcast-meets-internet-video meet-up and this year was equally enlightening with the usual news and announcements of upcoming tech gadgets and progress.
I could go into details but most of it was already blogged and publicized: Boxee is releasing a box (but not showing it until Dec), Comcast is releasing "on Demand Online" - their version of TV Everywhere (but not until Dec), Adobe Flash (… Dec), and YouTube is going 1080p (not Dec, next week actually). The biggest takeaway is *everyone* is doing menu systems with Netflix - game consoles, TVs, DVD & Blu-ray players, over-the-top boxes, ...and even toasters.
I think the most revealing bit for me was being a 40-something sitting in a roomful of other 40-somethings and hearing everyone express the same ideas I've been having for the last six months: aggregation, social dynamics, multi-screen, better remote, etc. As a 40-something working exclusively with 20 & 30-something Facebookers who dream solely of virtual goods, I had presumed my ideas were unique.
Saying this, will I return next year? Certainly. But for now I'll be taking time to re-examine my current projects to determine if they'll truly be innovative (or even relevant) by the time they would come to term…
A couple of our W08 YC brethren got side-swiped today. One was hit with a ton of unexpected traffic. The other hit with a drive-by blogger for appearing to be dead.
In both cases neither team had updated their blog in over a month!
I've been working on the Mixwit blog for a couple of months now. I think I'm getting the hang of it and thought I could share my thoughts on start-up blogging:
A start-up's blog can be very important and revealing. They're followed differently than other kinds of blogs (news, personal) by providing insight into their personality, work ethic, and history... and if the start-up still cares about what they're working on.
Posts don't need to be every day, but they can have spurts of dailiness. In contrast, the longest socially-acceptable gap of silence seems to be around two weeks, provided it's not always two week gaps.
Most posts are expected to point out new features and updates, which demonstrate life and activity and provide easy milestones that cover their history.
What if you haven't added any new features in a couple of weeks? Simple:
- talk about recent press (up to a month ago)
- thank (and link back to) supporting blogs / users
- share recent user feedback
- post personal stories and company events (i.e. parties)
Hopefully this will save you from posting the dreaded "sorry I haven't posted in a while..." entry. ACK!